Never Knowingly Underbrewed
I won’t lie. I’ve always loved John Lewis.
As a child, Mum and I spent pretty much every Saturday afternoon in John Lewis Brent Cross, browsing fabric in the haberdashery department, meandering through the rails of children’s clothing and treating ourselves to tea and cake in the cafe (invariably Victoria sponge for mum, something chocolatey for me).
When I got my first flat, it was basically filled from top to bottom (well, it was only one storey, so it was top and bottom) with John Lewis furniture, crockery, glassware and everything else. And now, with a busy lifestyle, three kids and a business to run, it’s my go-to for presents, cookware and clothing.
So, you can imagine how excited I was to get a call at the start of the year inviting us to set up a Twist pop up shop at our local John Lewis in Welwyn Garden City. They’re looking for local, independent, high quality brands with products a little different to the norm, so obviously we fitted the bill to a tee (no pun intended.)
Fast forward six weeks, and there we were, in the gift section for a whole week, with literally hundreds of John Lewis customers dropping by to sample some of our blends. Our Twist ‘candy cart’ looked great and created a focal point for shoppers. And, most importantly, the customers loved it. We sold caddy after caddy of pretty much each and every blend; Refresher Green and Lemon Drizzle were the most popular, with Twentfourseven a close third. We also sold loads of our personalised caddies as shoppers jumped at the chance to get an innovative, top-quality, personalised Valentine’s Day present for their other halves.
What was also great was that seemingly every John Lewis Partner came for a brew during their tea breaks, and the feedback was incredible. “Best tea I’ve ever tasted” said one, “You should be in the John Lewis cafe” said another. (We’ll drink to that…) Our teas went down such a storm that they’ve asked us to go back over Easter. If you’re in the area, do drop by and say hello!