News

This time it’s personal

Whether it was customised Quality Street tins, made-to-measure kit kats, or bespoke Marmite jars, one of the big trends this Christmas was personalised products. And, crikey was that the case here at Twist, when our new Supercaddybaggytwisted personalised tea caddy absolutely flew off the shelves.

What can be better than Twist Tea? Twist Tea in a caddy with your name on it, that’s what. We thought we were on to a winner here, but were really chuffed when the Mirror listed it as their top Food & Drink Gift for Christmas, and friend of the brand, broadcaster and journalist James Delingpole bigged it up on his vlog.

The result? Loads of orders, and lots more people tucking in to Twist Tea! Customers told us they loved the idea of demonstrating that some thought has gone in to the gifts they’re giving. We had:

• Customers giving them to members of their teams at work, to say thanks
• Parents giving them to their children’s teachers
• Business owners giving them to their most valued clients
• … and Twist fans just giving them to friends and family to say ‘Happy Christmas’

It’s not our first dalliance with personalisation, of course. Our four-pack and six-pack Pick & Mix selection boxes have gone down a treat for a while, and of course our popular Twist Tea Club lets members choose whichever blend they like each month, so no two subscriptions are the same.

The popularity of Supercaddybaggytwisted contributed to a really great Christmas for Twist. Yes, we’re still grafting all hours and yes, it’s blummin’ hard work! But, word is getting out there and we’re really excited for what’s in store for 2020.

We love hearing from Twist Customers about what we’re doing well, and what we could do better. We love seeing your photos on instagram, twitter and facebook. We love when a coffee shop decides to replace the bog-standard brands you can pick up in Tesco – you know, the ones that look all cutesy like they’re handmade but are really owned by global multinational conglomerates – with little old Twist.

Because, like Supercaddybaggytwisted, for us it’s personal.

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