A few months back, we submitted a few of our blends to the Guild of Fine Foods’ Great Taste Awards. The awards are judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as a whole host of food writers and journalists.
These folk know their onions – and their teas – so Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind tasting by hundreds of judges.
So, in addition to those that won awards last year (check them out here), here are the new blends that have shot to the top of the class.
Lemongrass & Coconut
This caffeine-free blend smells, tastes and looks stunning, and is delicious whether served hot or cold. (Or even when made into a jelly – check out our recipe here). The judges said “A stunning blue colour, very unusual and novel, very fresh and lively with a hint of fruitiness and a strong lemon which give it a good balance. Intriguing for sure.” Aw, thanks judges! Order Lemongrass & Coconut here.
Pronounced ‘Roy-Boss’, this rich, nutty brew with a dark copper hue is naturally caffeine-free. According to the Great Taste Judges, it has a “nice bright smell with hints of vanilla and the liquor is a deep copper/amber colour. The aroma is lovely.” And they should know, right? Order Pure Rooibos here.
We’ve taken our popular Earl Great and given it more oomph by increasing the amount of high-grown Sri Lankan tea in each cup. Said the judges, “A bright, brisk and astringent base tea. Not a typical Earl Grey expression, almost jasmine-noted, but the overall feel was pleasing.” Order Classic Earl here.
With Great Taste Awards regarded as a stamp of excellence among consumers and retailers alike, we’re so chuffed to now have awards for 10 of our blends. Ultimately, our teas are all about taste and it’s for this, rather than branding and packaging, that these awards recognise. (The fact that our packaging is so lovely is just an added bonus.)
Winning awards is lovely, no doubt about it. But ultimately. we just create teas that we hope that our customers will love. That, rather than gongs and medals, is what it’s all about. Chin chin!